Portsmouth Historical Society Adopts New Logo

 New Roskelly logo design for the Portsmouth Historical Society A new logo for the Portsmouth Historical Society, designed by Portsmouth resident and nationally-known branding expert Thomas Roskelly, was recently adopted by the Society board. Mr. Roskelly designed the award-winning Portsmouth’s 375th anniversary logo and is an avid supporter of Portsmouth’s history.
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Best Of Category Award

American Graphic Design and Advertising 29: At Roskelly Inc. we create memorable brands, always striving to understand our clients’ business, the environment in which they operate, their challenges, target audiences and what they’re trying to communicate. Using the input and feedback provided, we create an entire branding architecture, a name,
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Build a Better Business Card

Have you attended any networking events lately? The stack of business cards on your desk or dresser attest to the fact that people still exchange business cards, despite new technology. Those cards can be one of your biggest investments. Sometimes this is all a potential client has that represents you.
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Branding & PR Case Study: Bristol Animal Shelter

THE CHALLENGE: In May of 2008, The Friends of Foley was a small non-profit organization of animal advocates that came together to bring attention for the need for a new animal shelter in the town of Bristol, Rhode Island. The organization had an annual operating budget of $58K and a
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What’s In a Name? Why, Everything!

When Shakespeare asked ‘What’s in a name?,’ he ended up carrying on about roses. When we’re asked the same question, we get right to the point –  ‘everything!’ The name you give your business or product will greatly impact how your business and products are perceived. It’s also a big
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Position Statements & Tag Lines

How you position your business and products is one of the most important parts of Branding Strategy. The right slogan or tag line can become as recognizable as your corporate logo. Over the years we have successfully created many tags lines along with company and product names. Below is a
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First Impressions

You only get one chance to make an impact. So many of us make judgments based on what we first see. Make sure you look like a serious company, and not just someone with a small side business. How can you make a good first impression? Arrive on time to
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Medical Service Brands

Medical services – it’s not a product or service that people traditionally think of as “branded.” After 30 years of quality service, Dr. George Kates understood the need for a brand, and asked Creative Director Tom Roskelly to develop a design for his pediatric dental office. Kates intended to sell
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You Get What You Pay For

Think it’s too expensive to hire a branding/marketing consultant? You know that free website that some companies offer? They are worth every penny. If you want to get results, you need to work with professionals who have experience in the field. That expertise does not always come cheap. Not every
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